Scenic & Emerald Waterways’ Cruise Specialist Course
Scenic offers a Cruise Specialist course for both of its brands – Scenic Cruises and Emerald Waterways. It’s not surprising then that both programs have similar attributes, which is why they are combined on this page. Although, there are a few differences between the two brands, most of the course structure is identical with the exception of Part III.
Let’s take a look at what’s included in the Cruise Specialist program. In Part I Scenic introduces its brand – Emerald Waterways or Scenic Cruises, depending on the course you’re taking. You’ll learn about the history of the brand and how the course will benefit you as a travel agent.
In Part II you’ll dive deeper into the brand. This section covers the ships, the deck plans, the onboard experience and the land experience.
As mentioned in the first paragraph, there’s a slight difference between the course structure for Scenic and Emerald Waterways in Part III. The Scenic Cruises Specialist Course covers Europe River Cruises, France River Cruises and Russia River Cruises, while Emerald Waterways Specialist Course only lists Our Itineraries in Part III.
Where exactly do both brands travel? Although, they’re not broken down in the course outline for either Scenic or Emerald Waterways, it’s likely that each river is covered. Both brands offer cruises on the Rhine, Main, Danube, Mekong and Irrawaddy. And Scenic has itineraries on a few other waterways – the Seine, Rhône, Douro and Volga.
Part IV of both courses addresses the booking process and lists additional resources made available to travel agents to assist with marketing the brands.
Marketing is also covered in Part V, but in this section it’s about marketing the brand experience rather than using the tools that are available to you. It is designed to help you identify your market, find new clients through networking, learn how to promote to groups and families and how to match your clients with the brand experience.
In Part VI you’ll learn how to effectively present the brand, including the experience, the difference between features and benefits and how the benefits will demonstrate the value of the brand. This section is also designed to teach you how to plan the experience that is right for your clients.
This was intended to provide you with an overview of what’s covered in each part of the Cruise Specialist program for both Scenic Cruises and Emerald Waterways. As you can see, it covers a lot of material that will help you to promote and sell the brand.
So, which course should you take? Well, if you’re trying to reach the luxury market, Scenic would be the right program. And if you’re trying to reach a more moderate market in terms of cruise price and inclusions, then the Emerald Waterways Specialist Program would be best. However, if you want to be able to reach either market, then taking both courses would be the most beneficial. Our suggestion is to complete both courses that way you’re prepared for either market.