Crystal announced it has launched a new website offering travelers tools to create and plan the Crystal vacation they wish. Encompassing the global voyages and details of onboard highlights across all of its brand extensions – Crystal Cruises, Crystal River Cruises, Crystal Yacht & Expedition Cruises, Crystal AirCruises, and Crystal Luxury Air – the new design is available across all devices whether desktop, tablet or mobile device.

Crystal Mozart docked in Passau. © 2016 Ralph Grizzle

The company worked with MRM//McCann on an overarching design and functionality that focuses on ease of use, intuitive features and more navigation choices for travelers. Crystal also collaborated with American Eagle to develop an e-commerce platform and to architect a modern guest digital experience with integrations through the guest travel experience.

Upon visiting the new website, travelers will find high-resolution imagery and videos. A search function enables users to explore the World of Crystal in broad strokes or specifically narrow selections with precision based on destination, embarkation date, duration, specific ship, theme programming, and even special offers. Additionally, day-by-day itineraries may be viewed in different ways (by map or list) depending on preference. Interactive maps give users the ability to view complete itinerary details and zoom to explore individual ports.

Users can now create a personalized profile with the ability to save their favorite experiences, future voyages, and excursions to easily access again as well as find their Crystal Society information. For queries and expert consultation, the site also provides a navigable interactive map that assists travelers in locating a travel advisor based on their geographic location.

Crystal’s vessels are also highlighted on the new site, with photography and detailed descriptions “guiding” users through the ships. Users can find specs and features of each ship, deck plans, suite floor plans, and design imagery, details of dining venues, and enrichment spaces and programs.