Scenic Luxury Cruises and Tours, working in partnership with PBS National Sales, has announced its sponsorship of the fourth season of The Great British Baking Show, airing Fridays at 9 p.m. as of June 16th.
The Great British Baking Show (known as The Great British Bake Off in the UK) became successful in Britain, one of the most popular programs on the BBC. Upon its arrival to PBS, the show has become one of the network’s most popular programs with growth in every demographic, on broadcast and digital platforms.
“We are thrilled to be working with PBS, and especially The Great British Baking Show, whose audience shares our passion for enriching their lives through exploration – whether through culinary, culture or history – and embraces our spirit of wonder,” adds Joni Rein, vice president of marketing & sales USA.
“We’re proud to work with a national sponsor that shares so many of PBS’s values, like life-long learning and travel,” said Adam Gronski, head of PBS National Sales.
PBS National Sales Team oversees sponsorship on PBS, as well as content from WETA, WNET, and other producers of public television programs. From run of schedule to big-reach, one-of-a-kind programming events, the team provides effective consulting, assisting both sponsors and content producers, to harness the power of the PBS brand to reach an engaged audience on multiple platforms. PBS’s National Sales approach to sponsorship allows exceptional programming to prosper and continue to reach audiences across the country, while also maintaining a commitment to brands by providing a space to leave positive impressions on PBS viewers.
An all-inclusive luxury experience from the private butler service, unlimited complimentary beverages, and included gratuities, to the cultural entertainment and regional cuisine in customized settings (poolside to cabin, al fresco to fine dining), nearly 1:1 guest-to-staff ratio, wellness center and spa.