With so many river cruise lines vying for guests on their respective ships, it should perhaps come as no surprise that several lines have launched loyalty programs designed to attract and retain those guests. Now, Scenic Tours is reaching out to the U.S. market by introducing the Scenic Club Loyalty Program in 2014.
Like hotel or airline perks, Scenic’s new Scenic Club program will offer several tiers of membership, with guests benefitting following the completion of their first trips when they are awarded ScenicClub Gold status.
One level up, ScenicClub Platinum will add some perks, like complimentary limousine transfers before and after your cruises and complimentary pre-and-post hotel stays. Special logo-branded carry-on and full-sized luggage is included for guests at this tier. This tier is awarded to guests who have completed either five week-long tours, or tours that collectively have spanned 50 days.
At the 100 touring day mark (or ten tours of seven days or more), ScenicClub Diamond will, naturally, include the benefits of the previous tiers, but with the inclusion of exclusive events, gifts and other perks. These include the choice of complimentary luggage or gift card; a ScenicClub Diamond backpack, and expanded chauffeur-driven limousine services.
The program itself isn’t new: ScenicClub was established for the Australian market in 2008 and then expanded to include New Zealand residents in 2010. By offering it to the U.S. market, Scenic is reaching out to American guests to give them a reason to begin accumulating days with the company.
It’s also interesting that the company has created special luggage packages for each tier. Airlines have successfully dabbled in the custom accoutrements game for years now, and today a stroll through the airport will reveal a bevy of frequent-fliers sporting custom luggage tags, roll-on cases and even full-sized luggage.
Next year will be a big one for Scenic, as the company rolls out additional itineraries and new additions to its fleet of “Space Ship” river cruise vessels.
More information on Scenic Tours can be found by viewing our dedicated company and fleet overview here on River Cruise Advisor.